Brief Form – Artisto Stands

Stand Brief

Company Name

Event Name

Date

Event Details

Event name

Event dates

Venue name and location

Stand location (Hall & Stand No.)

Type of event

Competitors attending the event (if any)

Client Information

Company name

Brand guidelines (logo, colors, fonts, etc.)

Tagline or key message to display

Products/services to showcase

Target audience

Cultural considerations

Stand Objectives

Primary goal

Key messages to communicate:

Desired customer actions

Competitor analysis

Stand Specifications

Stand size

Type of stand

Maximum height allowance

Open sides

Power supply availability

Lighting requirements

Flooring preferences

Ceiling or hanging structure requirements

Design Preferences

Preferred theme or style

Use of Arabic and English languages in design

Graphics and imagery

Video or digital screen requirements

Interactive Elements

Storage Space

Seating Area

Counter or Reception Desk Requirements

Materials and Finishes

Preferred materials

Finish preferences

Sustainability requirements

Technology and AV Requirements

Audio-visual equipment

Internet connectivity

Charging Stations or Tech Demo Areas

Live Streaming or Recording Requirements

Furniture and Fixtures

Number and Type of Furniture

Custom Furniture Requirements

Display Units

Signage and banners

Lighting and Ambiance

General lighting requirements

Accent lighting for products or branding

Mood lighting

Special effects

Logistics and Installation

Installation and Dismantling Timeline

Access to The Venue

Budget and Timeline

Total Budget for Stand Design and Build

Budget Breakdown

Deadline for Final Design Approval

Installation and Testing Timeline

Additional Requirements

Giveaways or Promotional Items

Catering or Hospitality Area

Security Requirements

Insurance Requirements for the Stand

Cultural and Regional Considerations

Arabic language Incorporation

Cultural sensitivities

Local Trends and Preferences in Stand Design

Climate Considerations

Post-Event Requirements

Stand Dismantling and Storage

Reusability of Stand Elements for Future Events

Feedback and Reporting Requirements

Next Steps

Provide all brand assets (logos, images, videos, etc.) in high resolution.
Share examples of stands you like or dislike for reference.
Confirm approval process and key stakeholders for design sign-off.

Client Signature